The healthcare value chain is comprised of various dynamic elements (i.e. channel partners) that work in an integrated manner and help deliver your product to the hands of the customer. With the overall intention to provide the best quality of healthcare with decreased costs, new policy structures and regulations have caused a shift within this system that, in turn, impacts on how products and services are delivered. In this section, we will get a clear understanding of the healthcare value chain and the channel partners within the system.